Why Is Organic Growth on Instagram Important?

A lot of brands and content creators who desire to grow on Instagram attempt to achieve immediate success through sponsored posts or random content sharing only. However, the organic growth on Instagram, i.e., the growth of the number of followers and the engagement naturally, is sustainable and reliable. Why then is organic growth so significant?

Helps You Build a Loyal and Trusting Community

Organic growth allows you to create a community that will follow you because they actually like your content. Ads often bring followers that are passive and do not participate. However, when you grow organically, your fans comment, DM, respond to your stories, and share your posts. This makes your brand more trusted and creates long-term loyalty.

Helps You Stand Out in the Algorithm

The Instagram algorithm determines the content to more users based on the engagement rates (likes, comments, saves, shares). Accounts that grow organically have a better engagement rate since their followers are actually interested in what they are seeing. This will make you more likely to show up on the Explore page and get in front of new people without paying.

Lowers Your Advertising Costs

Organic growth assists you to expand your audience without a large advertising budget. In this manner, you will be able to raise your brand awareness without necessarily having to pay advertisements. In addition, the presence of a good organic audience will help your advertisements do better since Instagram displays advertisements better on accounts with an active and interested audience.

Brings Real Sales and Conversions

The number of followers does not necessarily guarantee sales or conversions. The followers who follow you because of the ads might not interact with your posts and be interested in your products or services. But when you grow organically, your followers believe in you, they hear your suggestions and they are more inclined to purchase your products.

Helps You Build Your Voice and Brand

Organic growth will not only turn you into a content creator but will also turn you into a leader of your own community. With valuable and consistent content, you discover your own voice and build your brand. It is a important benefit to those who wish to become influencers in the long run.

Conclusion

The best and healthiest method of gaining trust, community, and influence on Instagram is organic growth. Rather than searching to achieve immediate outcomes, a long-term approach can make you win the favor of the algorithm and establish genuine relationships with your followers. In this manner, Instagram is not only a posting place but a community where you can connect with your community and gain brand opportunities.